Sigalon's Google Soup

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

This week's enhancements include:

Locking SafeSearch now in 39 languages
Last November, we announced the option to password protect your SafeSearch setting and filter out sexually explicit web sites and images from your search results. While no filter is 100% accurate, SafeSearch Lock helps you avoid content you may prefer not to see or would rather your children did not stumble across. We're pleased to roll this out globally in 39 more languages. It's easy to set your preference, and once you do, you'll see a visible change to your search page. Even from across the room, you'll be able to see bright colored balls on the top of the screen. Check out this video to learn more.

Microdata support for Rich Snippets
HTML (hypertext markup language) is the core language of the web. And since it was created, HTML5 has become the fifth major revision of HTML. What's different about HTML5? The specification includes a description of microdata, a new markup standard for specifying structured information within web pages. Paritcularly of interest to webmasters, this week we were excited to announce support for microdata for use in rich snippets in addition to our existing support for microformats and RDFa.

By using microdata markup when web pages are created, you can specify reviews, people profiles, or events information on your web pages that Google may use to improve their presentation in Google search results.

To learn more about rich snippets and microdata support, here are some links:

• Rich snippets documentation
• Overview of microdata
• Official microdata specification
• Rich snippets testing tool

Stay tuned for next week's post on launches, more enhancements and news about search.

Posted by Jen Fitzpatrick, VP, Engineering

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

This week's enhancements include:

Stars in search
Every day, we work to improve the four key components of search: comprehensiveness, latency, user experience and relevance. Of these, relevance is dramatically enhanced by more personalized results. This week, we announced a new feature that makes it much easier to mark and rediscover your favorite content. Stars in search are just like the stars you see in Google Toolbar or in Maps — they act like bookmarks. When you star a search result, and it happens to appear again in future results, you'll see that you already found that particular result. Starred items will appear at the top of your results. Stars in search has been rolling out this week, and will be available globally for all users who are signed in to their Google account.

Auto-spell for images
This week, we unveiled automatic spell correction for images. In cases where we're highly confident you had intended to type something else, we'll replace results from the typo query with those from the spell-corrected version — just like when you misspell a query in Google search. Ultimately, this change will reduce the time it takes to get you the result you're looking for (and that's a good thing).

Example searches: [butterflys], [roman architecture] and [apollo ohno]

Sidewiki page owner entry
In September, we launched Sidewiki, which lets you contribute helpful information to any webpage using a sidebar in Google Toolbar or a Chrome extension. Afterward, webmasters asked, "How can I quickly put Sidewiki on all pages of my site?" Now webmasters can create a special entry, called a page owner entry, that appears above all entries written by users. Webmaster tool improvements ultimately create a better web experience for us all, so we're pleased about this. Let us know what you think about our webmaster enhancements.



Stay tuned for next week's news on more search launches.

Posted by Johanna Wright, Director of Product Management, Search

This week, we had a number of exciting announcements:

Refine your searches by location
Location can tremendously aid the way you search, so we were pleased to add the ability to refine your searches by location to the Search Options panel. Say you're big on the outdoors and want to find bike rental information, bicycling blogs or the closest sporting goods store. There's a good chance you're looking for information that's relevant to your region, city or even a city you're visiting on vacation. That's where this tool can help. One of the really useful things about this tool is that it works geographically — not just with keywords — so you don't have to worry about adding a city name (e.g., "Berkeley") to your query and missing webpages that are in a similar region (e.g., "East Bay", "Oakland") but might not specifically mention the city in your search.

Example search: [bike stores] - Click on "Show options" to adjust the location. You can narrow the location down to near you, the city you're in, the region or state. You can also select "Custom Location" and enter it directly.

Fetch as Googlebot Mobile added to Webmaster Tools Labs
Last October, we launched Webmaster Tools Labs, and it has been a huge success. Malware Details have helped thousands of users identify pages on their site that may be infected with malicious code, and Fetch as Googlebot has given users more insight into our crawler. Today, we're happy to introduce an additional Labs feature to our line-up: the ability to fetch pages as Googlebot-Mobile.

This was a common request from users with mobile-specific sites, and we thought it was a great idea. We have two mobile options: cHTML (primarily used for Japanese sites) and XHTML/WML. We're excited to bring you this feature based on your feedback, and we look forward to launching more of them in future. Let us know what you think!


Facebook in real-time search
Starting this week we added Facebook content to real-time search in the U.S. Real-time search, which we launched in December, helps you tap into the most relevant, freshest search results on the web, many of which are just seconds old. With this latest addition, you can access the news, photos and blog posts that Facebook fan pages publish to the world. You can find the Facebook Pages updates in our real-time mode by clicking on "Show Options" and then "Latest" or "Updates."

Example search: [facebook]

Thanks for reading. Stay tuned for more next week!

Posted by Gabriel Stricker, Director, Global Communications & Public Affairs

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

This week, real-time search took center stage, along with a surging interest in the Winter Games in Vancouver.

Real-time search in Russia and Japan
Since the release of real-time search in December, we've seen that finding real-time content — often the only source of online information at the time — can be quite profound. For example, recently when California experienced a few earthquakes, real-time content appeared in search results just seconds after the ground shook. As you can imagine, getting this functionality out to the rest of the world has been a top priority. Because of this, we recently launched real-time search with Russian and Japanese, the first of the languages we plan to support. We want to bring you this functionality globally, so stay tuned as we add more countries.

MySpace in real time
Also in real-time news, starting this week we officially added MySpace content to real-time search. Now you can tap into the pool of news, photos and blog posts that MySpace users have chosen to publish to the world. These updates are all ranked to reflect the most relevant, freshest results, many of which are just seconds old. In all, real-time search includes more than a billion documents and processes hundreds of millions of changes daily. We're quite excited to offer this enhancement so that real-time search becomes even more useful. You can find the MySpace updates in our real-time mode by clicking on "Show Options" and then "Updates."

Example search: [myspace]

Better site searches for Images
Based on feedback from users and webmasters, we have improved the [site:] operator for Google Images. In the past, the [site:] operator filtered based on the image URL, not based on the URL of web pages linking to the images. Now, the operator will run your search over web sites that include images, no matter where the images themselves are hosted, which removes a lot of noise from your results and gives you more control over what you're searching for.

Example searches: [site:digg.com space shuttle], [site:morbidanatomy.blogspot.com], [site:flickr.com/photos/polvero]

Trends in searching for the Winter Games
It's been a week since the Winter Games in Vancouver began, and it's clear you have great interest in finding out more about the games. From women's downhill to curling rules, we've seen searches rise as people everywhere watch the quest for gold. Check out Google Trends to see what's of greatest interest now.

Hope you enjoyed this week's features. Stay tuned for what's next!

Posted by Marissa Mayer, VP Search Products & User Experience

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

From enhancements in real-time search to Vancouver happenings at your fingertips, this week included a number of exciting search launches:

Winter Games info in search results
As the 2010 Winter Games kick off, we've made it easy for you to follow all of the action in Vancouver. Now, when you search for the latest results for your favorite sport, you'll see the information you're looking for just above the search results. Looking for the latest schedules? They're just a search away. And if you're interested in following how your home country is doing, you can quickly view the latest medal count. All that's left for you to do is cheer for your favorite team and enjoy the games!

Example searches: [men's hockey], [alpine skiing schedule] and [medal count]

Google Buzz in real-time search
Tuesday, we announced Google Buzz as part of our efforts to help make the web more social. Buzz is a new way to start conversations about the things you find interesting, allowing you to share updates, photos and videos right in Gmail. When we launched Buzz we made sure that we had it integrated into real-time search. Since real-time is all about searching what's happening right now, including changes to webpages, the latest news articles, new blog posts and fresh microblog content, it only seemed natural to include Buzz.

Maps of more countries in search results
Many of us use online maps so frequently that it's easy to forget that many countries lack detailed, street-level digital maps. But thanks to people adding their local knowledge to Google Map Maker, the local search results for places like Romania, Iceland, and Peru now include a map. In fact, as of this week we're able to show a map everytime we show local search results. As a result, the efforts of global citizen cartographers are really serving the needs of local users, schools, city planners, and tourists.

Example search: [catedral de lima]

Aardvark acquisition
This week, you might have seen our announcement that we've acquired the technology company Aardvark. Aardvark allows you to easily tap into the knowledge and experience network of your friends and extended network of contacts. The way it works is quite simple — you just send a question in plain English, like you would when speaking with a friend. Aardvark then acts as a hub, figuring out who might be able to answer your question, and then responds with an answer. You can read more about the announcement here, and Aardvark is already available in Google Labs, so you can try it out today.

It was a busy week for us in search. See you back here next week!

Posted by Amit Singhal, Google Fellow

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

In addition to language improvements this week, we released several other new features:

Haitian Creole translation
We've now added Haitian Creole (kreyòl ayisyen) translation to Google Translate, so that you can translate between Creole and 51 other languages, and also hear spoken versions of Creole translations. While this translation system is still evolving (when translating to/from Creole, English performs better than other languages), we hope it will help relief volunteers communicate better with Haitian earthquake victims, and serve as a useful resource for people in Haiti and elsewhere. To learn more about ways you can help with Haiti relief efforts, please visit our Crisis Response page.

Example translations: [Kijan ou ye ?] and [How can I help you?]

Improvement for Arabic searches
Sometimes when people conduct a search, they forget to separate words with spaces or mistakenly repeat a letter within a word. These types of errors are much more common in languages like Arabic, where some letters are considered word breaks. In other words, if the last letter of one word is a word break, the following word may not be separated with a space. To address issues like this, we recently developed a search ranking improvement that targets certain Arabic queries. Our algorithm employs rules of Arabic spelling and grammar and signals from historical search data to indicate when to leave out spaces between words or when to remove unnecessarily repeated letters. Now, when you type a query leaving out spaces or repeating a letter, you'll see better results based not only on what you typed, but also on what our algorithm understands is the "correct" query.

Example search: [التربيةوالتعلييم] Incorrectly typed, this Arabic query may not produce a relevant search result. With our algorithm change, the query returns better results for the correct meaning: "Ministry of Education."

Doodle 4 Google
This week marks our third annual Doodle 4 Google contest in the U.S. The competition gives K-12 kids the opportunity to design their own Google logo and the winner appears on Google.com for a day so that hundreds of millions of searchers can enjoy it as well. In addition to the bragging rights, there are a number of great prizes including a college scholarship and computer's for the winner's school. If you or your child are interested in getting involved, check out our announcement or visit the Doodle 4 Google contest page for entry rules.

Stars in Google News
A couple of months back, we launched the Custom Sections Directory feature in Google News, enabling you to setup and share sections on topics of interest. Now there's an even easier way to keep up to date with particular news stories. Mark a story cluster by clicking on the star next to it — just like you do with messages in Gmail and items in Google Reader. Once you've starred a story in Google News, when there are significant updates, we'll alert you by putting the headline in boldface. You can also follow your most recent starred stories in the Starred section of Google News. Learn more about this, and get starring!

Thanks for following news of our search enhancements, and stay tuned for more.

Posted by Ben Gomes, Distinguished Engineer

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

From Google Squared enhancements to search becoming more social, this week brought a slew of exciting and (we hope) useful search feature releases:

Social Search
Sometimes, there might be relevant content on the web from people in your social circle. For example, learning what your friend thinks about the latest gadget or exotic travel location (e.g. in his or her blog) can help enhance your search experience. Until recently, there was no easy way to find this type of content published by your friends. Last October, we launched Social Search in Google labs to help solve this problem.

After a large number of users opted in and tried out the feature, Social Search has graduated and is available in beta for all signed-in users on google.com in English. We also added this feature to Google Images and gave you a way to visualize your social circle. To learn more about Social Search and how to get better social search results check out this post or this video.

Google Squared single item landing page
Last year we launched Google Squared, an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. For categorical searches like [us presidents] or [dog breeds], Google Squared produces the type of extracted facts you might be interested in, and presents them in a meaningful way. Starting this week, Google Squared has a new design to better handle queries looking for a single thing, like a specific president or a particular breed of dog. The page is now easier to read and includes multiple images, and you can still add, remove or change the type of facts that are visible.

Example searches: [barack obama] and [boston terrier]

Better labels for Time/LIFE images
In late 2008, we worked with Time/LIFE to digitize several million archival images never been seen before, and made them available in Image Search. At that time, many images in the collection had descriptions and labels and were easy to search for. But some had less descriptive information, making them more difficult to find. Now it's possible for knowledgeable users to label images and enrich the collection. Over time, we hope the Google community will make the quality of image search better than ever before.

Example: [Cincinnati baseball]. Note the "labels" in the bottom righthand corner.

We hope you enjoy the variety of new features this week.

Posted by Johanna Wright, Director of Product Management, Search

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.

From Google Squared enhancements to search becoming more social, this week brought a slew of exciting and (we hope) useful search feature releases:

Social Search
Sometimes, there might be relevant content on the web from people in your social circle. For example, learning what your friend thinks about the latest gadget or exotic travel location (e.g. in his or her blog) can help enhance your search experience. Until recently, there was no easy way to find this type of content published by your friends. Last October, we launched Social Search in Google labs to help solve this problem.

After a large number of users opted in and tried out the feature, Social Search has graduated and is available in beta for all signed-in users on google.com in English. We also added this feature to Google Images and gave you a way to visualize your social circle. To learn more about Social Search and how to get better social search results check out this post or this video.

Google Squared single item landing page
Last year we launched Google Squared, an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. For categorical searches like [us presidents] or [dog breeds], Google Squared produces the type of extracted facts you might be interested in, and presents them in a meaningful way. Starting this week, Google Squared has a new design to better handle queries looking for a single thing, like a specific president or a particular breed of dog. The page is now easier to read and includes multiple images, and you can still add, remove or change the type of facts that are visible.

Example searches: [barack obama] and [boston terrier]

Better labels for Time/LIFE images
In late 2008, we worked with Time/LIFE to digitize several million archival images never been seen before, and made them available in Image Search. At that time, many images in the collection had descriptions and labels and were easy to search for. But some had less descriptive information, making them more difficult to find. Now it's possible for knowledgeable users to label images and enrich the collection. Over time, we hope the Google community will make the quality of image search better than ever before.

Example: [Cincinnati baseball]. Note the "labels" in the bottom righthand corner.

We hope you enjoy the variety of new features this week.

Posted by Johanna Wright, Director of Product Management, Search

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

The Google that you used today is actually better than the Google that you used yesterday. On a daily basis, we make a number of algorithmic enhancements and release other search features that ultimately make finding what you're looking for quick, easy and enjoyable. Here are a few of the exciting feature releases this week:

Hours and menu information in universal search
Want to know when your favorite museum is open? Interested in ordering in and need to quickly check the menu for that restaurant around the corner? This week we were excited to launch hours and menu information in local results for universal Google search. Now you can add the words "hours" or "menu" to your search to get back the information you want in a snap.

Example searches: [computer history museum mountain view hours], [sushi sakae burlingame menu]

Rich Snippets for events
What are Rich Snippets? They show brief annotations that webmasters make to summarize what's on the page so you can see it at a glance on your search results page. So far we've launched improved snippets for two formats: reviews and people. Today, we unveiled a new Rich Snippets format for events. The next time you're searching for events, you'll see how the new format lists them as search result snippets, along with dates, locations and links directly to pages about those specific events. And, as webmasters implement the new markup on their webpages, you'll begin to see these event results more frequently.

Example search: [concerts in san jose]

Answer highlighting
Earlier today, we were excited to release the answer highlighting feature, which helps you get to information more quickly by delivering the likely answer to your question in boldface type right in search results. If the pages returned for these searches contain a simple answer to a factual-based search, the snippet will more often include the relevant text in boldface for easy reference. Read more about answer highlighting here.

Example searches: [who is the author of 1984], [p.s. i love you release date], [terminator salvation director]

We hope that you enjoy the features we launched this week — and that they make your search experience even better than yesterday.

Posted by Johanna Wright, Director of Product Management, Search

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

The Google that you used today is actually better than the Google that you used yesterday. On a daily basis, we make a number of algorithmic enhancements and release other search features that ultimately make finding what you're looking for quick, easy and enjoyable. Here are a few of the exciting feature releases this week:

Hours and menu information in universal search
Want to know when your favorite museum is open? Interested in ordering in and need to quickly check the menu for that restaurant around the corner? This week we were excited to launch hours and menu information in local results for universal Google search. Now you can add the words "hours" or "menu" to your search to get back the information you want in a snap.

Example searches: [computer history museum mountain view hours], [sushi sakae burlingame menu]

Rich Snippets for events
What are Rich Snippets? They show brief annotations that webmasters make to summarize what's on the page so you can see it at a glance on your search results page. So far we've launched improved snippets for two formats: reviews and people. Today, we unveiled a new Rich Snippets format for events. The next time you're searching for events, you'll see how the new format lists them as search result snippets, along with dates, locations and links directly to pages about those specific events. And, as webmasters implement the new markup on their webpages, you'll begin to see these event results more frequently.

Example search: [concerts in san jose]

Answer highlighting
Earlier today, we were excited to release the answer highlighting feature, which helps you get to information more quickly by delivering the likely answer to your question in boldface type right in search results. If the pages returned for these searches contain a simple answer to a factual-based search, the snippet will more often include the relevant text in boldface for easy reference. Read more about answer highlighting here.

Example searches: [who is the author of 1984], [p.s. i love you release date], [terminator salvation director]

We hope that you enjoy the features we launched this week — and that they make your search experience even better than yesterday.

Posted by Johanna Wright, Director of Product Management, Search

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

From mobile search to books, the first days of 2010 have brought some exciting new innovations. But most importantly, the global community rallied online to help support victims of the tragic earthquake in Haiti.

Searching to support Haiti
On January 12th, a 7.0 magnitude earthquake struck Haiti, causing massive devastation. Throughout the week, we saw queries from Google users searching for information, resources and ways they could help. In fact, on January 12th, 4 of our 5 fastest rising queries were related to the earthquake. And it's not too late to help join in on the recovery efforts mobilizing around the world — a donation can help rebuild lives and communities. For more information on ways you can help, visit Google's Crisis Response page. Google has also pledged to help organizations provide relief with a donation of $1 million. Our hearts go out to the people of Haiti and their families.

Flu Trends
Back in 2008, we launched Google Flu Trends, which uses aggregated Google search data to estimate flu activity. Over time, we've found that certain search terms are good indicators of flu activity. This week we were excited to announce that we're taking flu trends one step further, with city level flu estimates in 121 cities in the U.S. With flu season upon us, Flu Trends is now an even greater resource that can help provide early detection of flu activity. Find out more about our announcement here.

Near Me Now for mobile
Need to find a nearby restaurant, coffee shop or bar on the fly — or maybe an ATM or bank? This past week, we launched "Near Me Now" on Google.com in the U.S. for Android-powered devices and iPhone. By using your phone's location information, searching for nearby places is now easier and faster. With just a few clicks you can easily check out customer reviews, quickly jump to a map to help you get there or call the business. For more information about this exciting launch, check out this post from the mobile team.

Optimized search suggestions using your location
Typing your query into a search box on a phone can sometimes be slow and difficult. Now, when using your Android-powered device or iPhone in the U.S., searching with Google just got a whole lot better. You'll now see customized search suggestions based on your current or last location. For example, if you are in Boston, a query beginning with "R-E" will return a suggestion for "Red Sox" among others. For more information on how to ensure that this new feature is enabled on your phone, check out the mobile team's announcement.

Samsung E-Reader
At last week's annual Consumer Electronics Show in Las Vegas, hundreds of exciting products were announced. In partnership with Google, Samsung launched two e-reader devices that make it very easy to read any of Google's million-plus public domain books. Two models were launched: the E6, with a six-inch screen, and the E101, with a 10-inch display.

Thanks for reading, and as always, we'll see you back here next week.

Posted by Gabriel Stricker, Director Global Communications & Public Affairs

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

From mobile search to books, the first days of 2010 have brought some exciting new innovations. But most importantly, the global community rallied online to help support victims of the tragic earthquake in Haiti.

Searching to support Haiti
On January 12th, a 7.0 magnitude earthquake struck Haiti, causing massive devastation. Throughout the week, we saw queries from Google users searching for information, resources and ways they could help. In fact, on January 12th, 4 of our 5 fastest rising queries were related to the earthquake. And it's not too late to help join in on the recovery efforts mobilizing around the world — a donation can help rebuild lives and communities. For more information on ways you can help, visit Google's Crisis Response page. Google has also pledged to help organizations provide relief with a donation of $1 million. Our hearts go out to the people of Haiti and their families.

Flu Trends
Back in 2008, we launched Google Flu Trends, which uses aggregated Google search data to estimate flu activity. Over time, we've found that certain search terms are good indicators of flu activity. This week we were excited to announce that we're taking flu trends one step further, with city level flu estimates in 121 cities in the U.S. With flu season upon us, Flu Trends is now an even greater resource that can help provide early detection of flu activity. Find out more about our announcement here.

Near Me Now for mobile
Need to find a nearby restaurant, coffee shop or bar on the fly — or maybe an ATM or bank? This past week, we launched "Near Me Now" on Google.com in the U.S. for Android-powered devices and iPhone. By using your phone's location information, searching for nearby places is now easier and faster. With just a few clicks you can easily check out customer reviews, quickly jump to a map to help you get there or call the business. For more information about this exciting launch, check out this post from the mobile team.

Optimized search suggestions using your location
Typing your query into a search box on a phone can sometimes be slow and difficult. Now, when using your Android-powered device or iPhone in the U.S., searching with Google just got a whole lot better. You'll now see customized search suggestions based on your current or last location. For example, if you are in Boston, a query beginning with "R-E" will return a suggestion for "Red Sox" among others. For more information on how to ensure that this new feature is enabled on your phone, check out the mobile team's announcement.

Samsung E-Reader
At last week's annual Consumer Electronics Show in Las Vegas, hundreds of exciting products were announced. In partnership with Google, Samsung launched two e-reader devices that make it very easy to read any of Google's million-plus public domain books. Two models were launched: the E6, with a six-inch screen, and the E101, with a 10-inch display.

Thanks for reading, and as always, we'll see you back here next week.

Posted by Gabriel Stricker, Director Global Communications & Public Affairs

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.


Posted by the Google Search Team

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.


Posted by the Google Search Team

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

Googlers are all about the holidays, and we're always delighted to bring some extra holiday cheer to the web. Here are some of this year's festive digital offerings for you.

Holiday Google doodles
As you likely noticed, the Google homepage has been adorned with a fun series of holiday postcards this week. From snowmen to festive palm trees, each doodle depicts a postcard with a fun seasonal scene. Did you miss any of them? Check out all five days at our holiday logo gallery.

NORAD tracks Santa
This week, in partnership with NORAD, we helped share the excitement of following Santa Claus's travels with Google Maps and the Google Earth plugin. At the NORAD Santa site, children have been following the jolly journey from chimney to chimney across the globe. Don't miss the fun YouTube video of Santa's trip last year, as well as some great holiday games to play, at NORADSanta.org.

From all of us at Google, have a safe and happy holiday season. We'll see you back here next year!

Posted by Andrew Schulte, Associate Product Marketing Manager

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

What a busy week for Google! From the launch of real time, to the addition of universal search features in Suggest, searching on Google just got a whole lot better this week.

Real-time search
Want to know what people are saying about [google chrome] right now? Or maybe you're wondering if things can get any worse for [tiger]? With Google's real-time search, you can find out what's happening right now. Once you've entered a query, you can also click on "Latest results" or select "Latest" in the Search Options menu for a full page of the latest web, blogs, news and updates. You can also restrict your results to "Updates" mode which shows only short form content from our partners that we announced on Monday, which will include Facebook, MySpace, Twitter, FriendFeed, Jaiku and Identi.ca. Finally, you can also check out the common topics people are publishing to the web in real-time by going to the "Hot Topics" section in Google Trends. Real-time search is live worldwide in English, and is available on mobile too from google.com and google.com/trends on Android and iPhone.

Check out the video from our real-time search announcement here.

Universal search features in Suggest
Google Suggest learned a new trick this week, or rather 10 of them. To save time and keystrokes, we now show universal search features in Suggest for a range of straightforward questions, including ones for: weather, flight status, local time, area codes, package tracking, answers, definitions, calculator, unit conversions, and currency conversions. So the next time you start searching on Google for [weather in wichita], the [alaska area code], or look to [define dichotomy], chances are you won't even need to hit enter to see the answer. Though these features are available for Google.com users in English so far, we're working hard to expand them to our international users.

Google Similar Pages beta on the Chrome extensions gallery
Ever find yourself enjoying the webpage you're looking at, but curious to discover other pages similar to it? Or trying to find more pages about a topic, but struggling to come up with the right query? We certainly do, which is why we're excited to introduce the Google Similar Pages beta Chrome extension to help do just that. We use the same data for this as for the "Similar" link you see next to web search results, which you may have seen next to the Cached link for many web search results. But this Chrome extension is portable -- so you can use it to see similar page wherever you are on the web, not just on the Google search results page.

Quick Scroll on the Chrome extensions gallery
This week we released a Chrome extension called Google Quick Scroll. Once installed, this tool lets you use Google's search capabilities even after leaving our results page. For some queries, after you click on a result and the page you're visiting is done loading, the Quick Scroll panel will pop up in the lower right corner of your screen. The panel highlights the most relevant content on the page, based on what you just searched for on google.com. Clicking one of the bits of text in the panel will scroll you directly to that part of the page. This should save you from scrolling around or using Control-F to manually hunt for the relevant content on the page. The Quick Scroll panel won't appear for all queries or results; it'll only pop up when we think that relevant content for your search is buried down the page or hard to find.

After you've installed the tool, try these example queries and results:
[does flap of butterfly wings affect weather] - click on result from en.wikipedia.org
[visiting berber villages in morocco] - click on result from www.gonomad.com
[evidence universe expands and contracts] - click on result from www4.ncsu.edu

Google Quick Scroll, like all extensions, requires the Beta version of Chrome 4, and can be installed from the Chrome Extensions Gallery here.

More Transit information in search results
We know a lot of people rely on public transit to get where they're going, and we want to make it even easier for you to find the right stop for your travels. Starting this week, when you search for local businesses in cities where public transit is popular, we'll show you nearby public transit stops in the map appearing at the top of your results. For example, if you wanted to visit [heidelberg nyc], we now show you that it's near the 86th Street station. If you were in Germany, you might want to take the tram to the National Theater stop for [hofbrauhaus munich]. Clicking on the station name will take you to Google Maps with your query and the transit stop highlighted, so that you can easily get full directions.

Stay tuned for more great posts for the remainder of 2009!

Posted by Amit Singhal, Google Fellow

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

This week, we're pleased to bring you a number of great enhancements to the way you search. From the announcement of our new minimalist fade-in homepage to the new magazine layout of images in Universal Search, this week was filled with many highly visible changes. There are also more subtle changes like automatic spelling correction and our extended version of personalized search, both of which will enhance the speed and relevance of your web experience. Finally, there were a number of international changes that affect our users worldwide.

New Google homepage
On Wednesday, we announced our new minimalist homepage. Now, when you visit Google.com, only the logo, search box, and buttons are visible. After moving your mouse, the rest of the links and content "fade in". Read more about how we arrived at this design, including the thinking and experiments behind it.

Magazine layout for images in Universal Search
This week we also launched a new layout for images. When we're confident that we have great image results to deliver, we'll now show you a larger image and additional smaller images alongside. This new layout helps us to display more pictures than before, so you have more options to quickly choose from. As always, click on an image to see it full size on the original webpage.

Example searches: [ocelots], [prom hairstyles], [ewok] or [caduceus]


Automatic spelling correction
Starting this week, when we have high confidence that your query was misspelled, we go a step further than asking "Did you mean..." by automatically showing results for the corrected query, saving you a click. In case we did misinterpret the query, there will be a link at the top of the results to undo the auto-correction. So, the next time I'm visiting South Florida and accidentally search for [maimi restaurants], it's reassuring to know I'll quickly go straight to the results for what I really meant: Miami restaurants.

Extended Personalized Search
Starting this week, we are extending Personalized Search worldwide to users who are signed out of their Google accounts, and in more than 40 languages. Now when you search using Google, we will be better able to provide the most relevant results using 180 days of Google search activity from your browser. For example, since I always search for "ADA" and often click on results about the programming language, Google might show you those results before the American Dental Association results.

Site performance data in Webmaster Tools
It can be difficult for webmasters to figure out how fast their site loads and whether it's visible to users. So we've changed that. Now you can go to Google Webmaster Tools and get a glimpse of how quickly your site's pages on your site load. There are also recommendations on how to improve your site's performance based on our GFast plugin.

Finding and reading content written in other languages
Starting this week, it's even easier to search the global web by adding a translated search tool to the Search Options panel, so you can see results from other languages for your query. We'll automatically determine the best languages to translate your query in, then search and translate the results into your language. For example, if you're looking for a restaurant in Antwerp and would like to find local restaurant guides, use the Translated Search tool to search for [restaurant reviews antwerp].

Search Options now in even more languages
Following up on an earlier announcement, the Search Options panel is now available in 17 more languages: Bulgarian, Croatian, Czech, Hebrew, Hindi, Hungarian, Indonesian, Latvian, Lithuanian, Romanian, Serbian, Slovak, Slovenian, Filipino, Ukrainian, Vietnamese and Greek. In total, the Search Options panel is accessible in 40 languages — which covers over 98% of all search traffic.

Region tags next to results
When it consists of a country code such as ".fr" for France or ".co.jp" for Japan, the suffix of a domain name (known as top-level domains, or TLDs) can provide a valuable clue about the location of a website. However, for certain top-level domains like ".com", ".info", and ".org", it's not always as easy to figure out. This week, we added region information supplied by webmasters to the green address line on some Google search results, when that supplied country or region is outside the user's Google domain (such as google.ca). By providing more transparency about regional information, we hope to make it even easier for international visitors to identify which results are relevant to their query.

We hope you enjoyed this week's features. Stay tuned for what's to come!

Posted by Johanna Wright, Director of Product Management, Search

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

This Thanksgiving week, and just in time for the holiday season, we give thanks to you, our users, with two new search features.

Holiday Interfaces
Last Friday, we started showing off our seasonal spirit with holiday-themed result pages. For the weeks surrounding various holidays in late November and December, results for seasonal queries will be adorned with decorative dividers. Try searching eid-ul-adha sometime in the next week, and your results will be separated from right-hand ads by a chain of crescent moons. In a few weeks, a search for [hanukkah lights] or [christmas trees] will also result in delightful holiday-themed pages. Put a cuddly knit sweater on your browser when you search!

Mobile Movie Results
For those of you who who plan to head to the movies this week, we've launched a mobile version of Google Search results for movies, making it even easier to find the latest holiday blockbuster playing in your area. From the web browser on your iPhone, Palm WebOS, or Android-powered device, simply search for [movies], and then tap on the "More movies" link. From there, you can either browse a list of movies or select the "Theaters" button to view a list of the ones near you.

With the added functionality to play trailers right on your phone, access movie ratings, find the closest theatre, and view upcoming showtimes, this new search feature is sure to make entertainment options on the go much easier. Here's a 1.25-minute video about it:



Hope you enjoy these new features. Stay tuned for more next week!

Posted by Amit Singhal, Google Fellow

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.

This week brought a number of new features to the fore.

Google Translate
The biggest and most visible release this week was our update to Google Translate. New changes to the interface help you translate instantly and see translations as you type. We have also introduced both input and output transliteration: for selected languages, our tool will show you letter by letter how a word or phrase appears in a different language as you type. We have also added text-to-speech, so you can figure out how to pronounce new words as you learn them.

Rich snippets in Japanese
On the topic of international launches, at our Searchology event in May we announced the launch of rich snippets, which webmasters can use to help Google show more useful information from the page. For example, if you are thinking of trying out a new restaurant and are searching for reviews, rich snippets could include things like the average review score, the number of reviews, and the restaurant's price range. Starting this week, this feature is available in Japanese.

Flu shot finder now on results pages
Following in the footsteps of last week's launch, we have now added our flu shot finder to the search results page.

Example searches: flu shot, h1n1 shot, flu vaccine

Site hierarchies in search results
Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Tuesday we began rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display offers valuable context and new navigation options. For example, on the eHow.com result below, you can see that this page is in the Martial Art Techniques section.

Example searches: venn diagram, how to punch harder, hodgkins lymphoma, keurig

Hope you enjoyed this week's new features. Stay tuned for more!

Posted by Johanna Wright, Director of Product Management, Search

This week brought a variety of changes, including a flu shot finder to keep you healthy during this year's flu season. And since you'll be healthy, you can enjoy updates to our movie showtimes feature and go out and have fun.

Flu shot finder
We launched a flu shot finder with the goal of helping people find where they can get their fall flu shots. At the moment we have data for shot locations in 20 states. We'll be increasing our coverage to all 50 states. We're just getting started with this project, so stay tuned for improvements.

You can find flu shots at www.google.com/flushot.